Contextual intelligence for advertising
Know where your brand appears.
We read publisher pages the way a person would — understanding topic, tone and intent — to tell you whether an environment is safe for your advertising before the impression happens.
Keywords see words.
We understand meaning.
Keyword lists and fixed categories flag a word wherever it appears. They can't tell a headline from a highlight reel. Our technology reads the sentence — the topic, the entities, the intent — before deciding what an environment actually is.
Same trigger word, one blunt rule — flagged either way.
Same word, different context — read correctly, every time.
Protect your brand before the impression.
Advertisers should control the environments their media budget supports. Instead of a static blocklist, our contextual engine reasons about the page itself, so policy can reflect what content actually means — not just which words it contains.
Below are examples of the kinds of policy areas a Brand Safety policy can define.
- Hate & discrimination
- Extremism
- Violence
- Misinformation
- Adult content
- Sensitive topics
One intelligence engine, two directions.
The same understanding of context that finds the right environment also knows which ones to avoid.
Target
Given a campaign's targeting definition, identify publisher content that is contextually aligned — so media reaches audiences in the environments most relevant to it.
Protect
Given an advertiser's Brand Safety policy, exclude environments that don't align with it — before the ad ever serves.
How it works.
Define
Define the contextual environments a campaign should reach, or a Brand Safety policy should exclude.
Understand
Our technology interprets publisher content using NLP, semantic analysis and large language models.
Decide
Return an actionable contextual decision that an advertising system can act on.
Built for AdTech.
Designed as a contextual intelligence layer that fits into existing advertising workflows — for the teams that plan, buy and sell media.
A contextual decision, one request away.
Designed to integrate contextual decisions directly into advertising workflows — pass a URL, get back a Brand Safety decision.
POST /v1/classify
{
"url": "https://publisher.com/article"
}{
"safe": true
}Context, understood.
Our contextual intelligence combines Natural Language Processing, semantic analysis and large language models to reason about what publisher content means — rather than simply detecting isolated keywords.
Make every impression context-aware.
See how contextual intelligence can help protect your brand and improve media decisions.
Request a demo.
Tell us about your team and we'll follow up to show contextual intelligence in action.